Turn your blog
Into competitive advantage!

Marketing pros Mark Schaefer and Stanford Smith teach you how to unlock the power of blogging and unleash your personal power to create powerful new business benefits!

This book is jam packed with actionable, insider secrets and shows how YOU were Born to Blog!


Born to Blog

“Content is the key to effective online marketing. This book shows how anyone can harness the power of blogging to create irresistible content.” 

—Brian Clark, CEO, Copyblogger Media

“ If your dream is to launch a business or publish a book, then read Born to Blog! You’ll realize the blogger way is your fastest path to success.” 

—Michael Stelzner, founder of Social Media Examiner and author of Launch

Born to Blog makes blogging accessible and fun for anyone. Read it, use it, and watch your business grow.”

—Jay Baer, founder of Convince and Convert and coauthor of The Now Revolution

“Read this book, then go blog like you were born to do so.”

—Jason Falls, founder of Social Media Explorer and coauthor of No Bullshit Social Media and The Rebel’s Guide To Email Marketing

Born to Blog is the first book to dissect the blogging process into its human parts.  Through personal stories of triumph and detailed, step-by-step guides, Born to Blog soars where no book has gone before.  This revolutionary book includes:

  • All-new case studies exploring the inner workings of the world’s best blogs
  • Simple techniques to determine your blogging strengths
  • Hundreds of ideas to start a blog, create exhilerating content, and even turn your blog into a business.
  • Practical advice to improve every aspect of your blogging experience!

Every company, organization, and non-profit needs to understand the impact of social media and that often starts with blogging — the content engine.  Read Born to Blog and get started today!