About the Authors

Mark SchaeferMark W. Schaefer is a marketing faculty member at Rutgers University and the executive director of U.S.-based Schaefer Marketing Solutions. He has nearly 30 years of global sales and marketing experience, and advanced degrees in marketing and applied behavioral sciences.

He is an award-winning business writer, university lecturer, and innovator, receiving seven international patents for new product ideas with Fortune 100 companies. Schaefer has supported a variety of organizations with social media workshops and strategic initiatives, including global companies such as IBM, Johnson & Johnson and AT&T, regional companies such as Miratel and Communications Resources Inc., businesses in the nonprofit sector such as The Helen Brown Group and United Way, and economic development and government organizations such as the UK government Trade and Investment group.

Schaefer’s blog {grow} is cited as one of the top marketing blogs in the world and his first book, The Tao of Twitter, is the best-selling book on Twitter in the world. His 2012 book, Return On Influence: The Revolutionary Power of Klout, Social Scoring, and Influence Marketing, was praised by The Wall Street Journal, New York Times, CBS News and others as a milestone book of 2012.  He was named one of the world’s Top 50 social media “power influencers” by Forbes.

Follow Mark on:





Mark Schaefer’s blog {grow}

Stanford SmithStanford Smith is the managing director at Pushing Social, a social media and content marketing consultancy. Stanford has over 15 year of experiences crafting award-winning digital marketing campaigns and social media programs for Fortune 500 brands, state organizations, and startups.

Social Media Examiner has recognized the Pushing Social blog as one of the Top 10 social media blogs in the world.

Stanford is a well-known guest contributor to a “who’s who” list of top social media blogs including Copyblogger, Problogger, Write to Done, Convince and Convert, and {grow}.

Follow Stanford:

Pushing Social Blog